© Emma Wilson 2013

LP : 7 : 14


NDRC LiftOff Seven

LiftOff is the finale of the NDRC LaunchPad programme. 15 digital startups pitch their now-marketable products/ideas to a room of investors after an intense 3-month period of mentoring and iteration. Each LiftOff event is the showcase of this work, with approximately 100 investors in attendance there to view the startup teams pitching their business ideas and competing for funding. The event is covered internationally by various newspapers and online journals.

LiftOff Seven was my final LiftOff for NDRC LaunchPad. Over the three years I was In-house Designer for LaunchPad I had watched the programme's reputation grow and gain worldwide recognition & praise. At every round of applications, there would be more and more people applying and this year NDRC LaunchPad was voted #4 StartUp Accelerator Worldwide by the UBI Index.

Keeping all this in mind, I decided to play up LaunchPad's increasing 'cult-like' status and I settled on a tongue-in-cheek religious theme for the event. As I'm most familiar with Irish Catholicism, I used well known visual cues and ideas from the bible (embellishment, illuminated manuscripts, bible verses, commandments...etc...), but with a minimal/digital aesthetic...more 'tech' (considering the industry!).

 
http://www.emmawilsondesign.com/files/gimgs/th-59_LO7-title.jpg
 
 
http://www.emmawilsondesign.com/files/gimgs/th-59_scroll3.jpg
LP : 7 : 14 Catalogue Scroll
 
http://www.emmawilsondesign.com/files/gimgs/th-59_scrolls2.jpg
 
 
http://www.emmawilsondesign.com/files/gimgs/th-59_scroll4.jpg
 
 
http://www.emmawilsondesign.com/files/gimgs/th-59_scroll5_5.jpg
 
 
http://www.emmawilsondesign.com/files/gimgs/th-59_scroll6.jpg
 
 
http://www.emmawilsondesign.com/files/gimgs/th-59_scroll8.jpg
 
 
http://www.emmawilsondesign.com/files/gimgs/th-59_scroll7.jpg
 
 
http://www.emmawilsondesign.com/files/gimgs/th-59_Demo2.jpg
Team Display Boards

These A1 boards were used in the area where the teams would demo their products to identify team members/different companies for investors in the room. I shot team portraits for all teams.

 
http://www.emmawilsondesign.com/files/gimgs/th-59_demo3.jpg
 
 
http://www.emmawilsondesign.com/files/gimgs/th-59_demo5.jpg
 
 
http://www.emmawilsondesign.com/files/gimgs/th-59_demo4.jpg
 
 
http://www.emmawilsondesign.com/files/gimgs/th-59_frockadvisor.jpg
 
 
http://www.emmawilsondesign.com/files/gimgs/th-59_comm3.jpg
Ten Startup Commandments

A1 posters for decoration at the event featuring witty (and useful!) rules for Startup life.*

"Honor thy investors that their pursestrings may be loosened"

*Some copy for commandments was graciously reworked from here

 
http://www.emmawilsondesign.com/files/gimgs/th-59_comm4.jpg

"Thou shalt always allow one third extra time for development"

 
http://www.emmawilsondesign.com/files/gimgs/th-59_Demo1.jpg
 
 
http://www.emmawilsondesign.com/files/gimgs/th-59_comm2.jpg

"Seven days thou shalt labour, for the startup knows no sabbath"

 
http://www.emmawilsondesign.com/files/gimgs/th-59_comm1.jpg

"Thou shalt always practice humility & not compare thyself to Mark Zuckerberg"