© Emma Wilson 2013

Pastabox

Pastabox is authentic Italian homemade pasta on the go. With a mobile van Pastabox caters for all events/open air festivals and tickles taste buds with fresh pasta that is handmade daily by their Italian owner and Chef, Eliseo.

For the Pastabox brand, I wished to create an artisan feel, emphasise the freshness and deliciousness of all the traditional Italian flavours and the substantiality of pasta as a meal, while also making the brand seem light, lighthearted and enticing for a young audience. The client wished to rival the popularity of noodles in takeout ‘box’ culture.

 
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Pastabox Logotype

My choice of typeface for the brand was centered around the substantiality of pasta and also the classical nature of the traditional Italian recipes that Pastabox have created for their menu. I thought this typeface had a playful tone to it in combination with the bright, almost Neopolitan-Ice-Cream-like colour pallette.

 
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Pastabox Brand Personality
 
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Pastabox Taglines/Slogans
 
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Pasta Personalities
 
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Pastabox Logo/Icon

On request a pictographic logo was created for pastabox for use on stickers/social media pages.

 
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